Self-initiated delivery rehearsal
From domain purchase to a working website.
A five-email onboarding audit that traces evidence, prioritizes fixes and maps the next message to verified customer progress.
Audit evidence preview
One journey. One useful outcome.
The audience is first-time domain buyers creating a small service-business website. Activation means a verified public website on the purchased domain within seven days. A saved draft, email click or DNS edit is not enough.
The review covers five existing emails, their timing, send rules and destinations. The deliverable is an annotated report, an editable priority list, a recommended journey and measurement guidance.
Three findings from the review.
“Build a website, add a professional mailbox, or explore more names.”
Three competing activities lead to a generic dashboard.
Change: Lead with website setup and link to a chooser for the right setup path.
“Open DNS settings and point your domain to your hosting provider.”
Every buyer receives DNS instructions, including people using the included builder.
Change: Separate builder, external-host and unknown-path guidance.
“Now that your website is live, add a professional mailbox.”
The schedule never checks whether the website is actually live.
Change: Remove the unsupported claim and stop setup reminders after verified activation.
The next message depends on progress.
Proposed journey logic, not an executed platform workflow.
Cancel remaining setup reminders.
Refresh status and skip expired messages instead of sending a backlog.
Send the builder, external-host or setup-chooser path that matches the customer.
Keep one enrollment and a proposed limit of one lifecycle message per rolling 24 hours across campaigns. Unsubscribes, complaints, invalid purchases and setup-support holds prevent a send. Mailbox promotion belongs outside this pre-activation journey.
Define success before testing.
Measure verified publication within seven days against the full eligible purchase cohort after its observation window matures. Keep later cancellations and unsubscribes in that denominator. Use a separate 14-day measure for outcomes after the final reminder.
No performance results are claimed. The first proposed test compares a generic dashboard destination with a direct setup destination, after eligibility checks and event tracking have been verified.
View the source pack (Markdown)A clear record for the team doing the work.
Each priority connects to source evidence, a dependency and a check for completion. The audit recommends what to change and what needs to be true before the change is safe.